Are you in a Profit Paradox?
We hosted a learning event this past week and enjoyed a provocative discussion with Dr. Gustavo Grodnitsky. I invited our clients and a few really smart and engaging millennials who bring amazing honesty and refreshing energy to our discussions. This is written by Derek Kozaites, a recent graduate is interested in International Studies and business. Read what he had to say;
"I had the pleasure of attending a “Great Starts Breakfast Series” hosted by S.Benjamins & Co. The series is in its tenth year of orchestrating inspirational meetings to Southern California’s most forward thinking professionals. This particular event, presented by Dr. Gustavo Grodnitzky Ph.D., was titled “The Profit Paradox: Culture in the New World of Work”. Dr. Gustavo, a Colorado native known as a “social hacker”, presented an intriguing look into the rapidly changing environment of culture in the workplace. In his words, “culture trumps everything” (which is also the title of his new book)."
Derek says that Dr. Gustavo’s overarching theme of change is in seeing the world in a social context. He said, "Analyzing the contextual nature of human behavior, Dr. Gustavo set the stage for the corporate struggle between business norms and social norms, arguing that companies with a social focus towards their “stakeholders” will ultimately succeed. Backing up this argument, Dr. Gustavo revealed one of the most captivating results of his presentation, a ten-year profit comparison between classic capitalism and social capitalism companies, which dramatically favored the social capitalism companies."
"As a member of the newest generation of young professionals, I took a sigh of relief following Dr. Gustavo’s presentation, finding comfort in the fact that businesses all over the world are seeking to understand and meet the demands of our ever-changing culture."
We better listen to these millennials - 80 million of them are entering our workforce in the next few years. Thank you Derek for sharing.