Charles Antis, CEO of Antis Roofing invited an impressive group of OC leaders to an event yesterday (in their amazing Irvine headquarters) to learn from an accomplished and inspiring Story Teller. Charles models the power of story and purpose in big ways for all of us. He generously hosted Jay Golden, Author, story coach and storyteller who showed us how to tap into our own stories so that they are retellable and impactful.
It only takes three minutes and within a very short time we were practicing our stories with each other. Jay says, that "the ability to find, shape and share your own story - told one to one and one to many - is one of your greatest assets as a leader."
What is a retellable story? Jay's new book introduces concept using a simple framework. You would think that we know how to do this. Not really. I learned it can be simple and yet powerful in creating connection quickly. It does start with us. Our stories reveal a lesson that helps inform and inspire others.
At this time of year, we often retell stories at family gatherings or create new experiences that become future stories. It is not just simply a beginning, middle and end process. There is more to it and I recommend getting Jay's book to dive into this for yourself and your team.
Stories matter today. The human connection we make with a memorable personal story takes our relationships and engagement with others to a different level. This takes us beyond the noise and data flying at us every day. I can see the direct link of story to insight and creativity. I am going to try this out. Jay says in his book, "The twists and turns of the story draws us in, gives form to the journey and enables us to gain new understanding. The teller is the guide to that understanding."
The concepts fascinate me and I am going to reflect on the stories that have been meaningful for me so that I may share them, plant some seeds and see how they grow. Any one who references Joseph Campbell is my hero, Jay closes his book with a quote from Joseph, "The hero is the one that comes to know." Bravo.