April Newsletter: Amy Sfreddo and the Importance of Social Capital
Companies growing social capital makes a Difference
Our community is known for its entrepreneurial growth in technology, life sciences, medical device, cyber security and more. There is another dimension to this growth which transcends across all business and that is “doing good” in the community. As a Board member of OneOC, I am learning a lot about companies that are seeing bottom line results and improved employee engagement in doing good work and doing good in the community. I met with my board member colleague, Amy Sfreddo, Philanthropy Publications Director, at the Orange County Business Journal, to learn about her work and her leadership in how companies are getting recognized for their impact.
Sherry Benjamins: What led you to working with companies that embrace purpose?
Amy Sfreddo: When I transitioned my business journal career from the bay area to Southern California in 2005, I joined the Orange County Business Journal with a primary responsibility of helping nonprofits with their marketing and donor outreach. Over time, I created and managed four different annual nonprofit publications to help build more awareness and support of the OC nonprofit community. My goal continues to be helping grow our impact and seeing the difference we can make in supporting community minded businesses and incredible non-profits in our county.
SB: Where do you see the greatest opportunity for impact?
AS: There are so many small to mid-size companies that see the power of engaging their employees in something greater than themselves. Some have CEO role models who know the value of connecting their mission to something bigger. In a strong economy like this one, having a clear “social good” platform to communicate gives your talent a reason to stay and/or join you. We know that the millennials place giving and volunteering high on the list of criteria when deciding where to work and what to buy. We see an opportunity in having a company start small and link it to their mission.
SB: How might a company build on its success and its brand in giving?
AS: You can set goals that move you forward in volunteering or giving initiatives and measure results. Learn about the non-profit organizations in our 2018 Giving Guide. Create the stepping stones for growing this effort, engage your employees, share the success and ultimately be recognized for your work. The Civic50 provides a platform for this recognition. This is our second year in hosting the Civic 50 awards luncheon in partnership with OneOC. It is an opportunity to recognize the 50 most community-minded small, medium and large companies in OC. Civic 50 is based on an on-line survey that measures dimensions like employee time, talent or skills, investment and leadership and allows a company to apply for this recognition and be considered for the award. The survey is open from 4/16 to 6/29. Those selected are honored at an awards luncheon in October 11, 2018 at Hotel Irvine.